Times have changed and now everyone has a website. The problem is that having a website is not enough. You need to have a plan to market that site effectively or you might as well not be online (since no one sees you anyway).
That’s where Internet Marketing comes in. Internet marketing, also known as online marketing, web marketing, or e-marketing, is referred to as the marketing of products or services over the Internet.
We work with your budget to help you create an Internet Marketing plan that makes sense for you and your business. Instead of the average SEO type of company, we don’t have out-of-the-box solutions. That means no one-size-fits-all options.
We prefer to take a consultant approach and learn what your goals are. This helps us learn what you need to succeed. Each campaign is tailored to fit you and that’s why we recommend you getting in touch for a no obligation quote.
Ingredients For Successful Internet Marketing
While each Internet Marketing plan will be unique as it is created for your individual business needs, a successful online strategy typically is a combination of several components. Here are a few key aspects:
SEO is the optimization of websites for better visibility online. This includes various methods to help improve the site’s organic (or natural) rankings in search engines, including being listed in website directories and building back links.
We are mentioning Link Building again because it is so important. Websites need to receive relevant inbound links for a successful search engine optimization campaign. The quality and volume needs to gradually increase over time and we develop a Link Building strategy with every Internet Marketing Campaign.
Typical email newsletters and mass mailings are two types of effective email marketing. By distributing digital fliers and information directly to your customers email marketing is similar to direct mail marketing.
Banner advertising is similar to buying ad space in newspapers or magazines. This type of advertising places your banner on another website for a fee.
Online press releases are distributed with an online wire service. These are newsworthy stories about your business, your website, your employees, and/or your products and services.
There are several ways to market via a blog. This could include writing your own blog to posting comments on someone else’s blog to writing guest articles. All this takes time to write when you could be spending type working ON your business. However, we offer blog marketing options in our Internet Marketing.
Similar to Blog Marketing, Article Marketing requires time to write articles and find places to submit them to gain traffic. By writing articles related to your industry you can get your audience’s attention and show that you are an expert in your industry.
Social media marketing is generally seen on Facebook. This social media giant has almost 1 billion users and according to Alexa is the 2nd most popular website in the world! Facebook should not be ignored.
Internet Marketing For Businesses
When it comes to Internet Marketing, it’s best to hire a professional. We will do this for you. By staying on top of the latest search engine algorithm changes we are able to use the most up-to-date techniques and strategies.
A combination of SEO, including link building, and online writing, including press releases, article and blog marketing, is a great way to start any Internet Marketing Campaign. We have found this to be the best way to effectively drive visitors to our clients’ websites.