How Often Should I Post on My Business Blog?

                Blogs take time. And with business blogs, especially in this economy, companies need to utilize their time as cost effectively as possible. So how much time should a business spend writing posts on their blog? That is the question. If you are a multi-million or multi-billion dollar company you can get away with blogging less frequently if you are the person in charge. For example, Marriott’s CEO, Bill Marriott, blogs a few times a month on average. This is the head of an extremely large company who creates the time to blog, so it’s understandable he doesn’t have the time to blog on a daily basis.
               Another consideration to the frequency of posting on a business blog is whether your blog is just one person or a group. If it’s a group and everyone dedicates the time to blog once a week you will have a very content rich business blog that is constantly changing. Google loves blogs for this reason. This will also help reduce the chance of burnout on your employee’s side which is another benefit. Just make sure this isn't just a job for your employees and they enjoy blogging, it'll show in what they write.

               Now what if you are the only person working for a startup company? The good news is you already have several key components to writing a successful business blog. You are probably the most passionate person about your company and will want to connect with your customers. As long as you are passionate about blogging you should be able to keep your business blog up to date. As to the question about how often should you be posting on your business blog, obviously the more blog posts you have the more effective it will be. However, you’ll want to be cost effective in your time management as you are the only person running the business. In the beginning, try to post at least two to three times per week. The typical business posts on a weekly basis so you are already ahead of the curve, and your competition. As you become more comfortable with blogging you can begin to increase your articles to daily if you wish.