As the public transitions more towards social media online, businesses are naturally following suit. Consumers today are overloaded with information, some that they are not asking for, and businesses have learned to shift their marketing strategies. It’s no longer about marketing to attract clients, but an inbound technique that hopes a consumer finds the business and they choose to work with them. The times are changing rapidly and more than ever businesses are finding social media marketing works. The question then is which social media outlet is best for my business. We will look at the two larger social media websites; Facebook and LinkedIn, and talk about the benefits of both in relation to a business marketing strategy.

                The first thing to understand is that all social media outlets have their own culture. LinkedIn began in the fall of 2002 and established itself as a way to connect businesses with other businesses, while Facebook began under another name, Facemash, in late 2003 as a way to socially interact. Both are rapidly evolving and transforming themselves to stay ahead and both have benefits from a business standpoint. If you and your company are more on the formal side, LinkedIn might be a good fit as they tend to be more on the structured end of the business culture. Facebook, on the other hand, having started as a social interaction website has begun to allow businesses through fan pages or business pages and has a more casual tone. If you go to work in a suit and tie LinkedIn could be a great fit, whereas if you head into work in shorts and flip flops Facebook might be more familiar.

                Search Engine Optimization, or more commonly referred to as SEO, done the right way can lead to an increase in traffic to your website. It’s that simple. The problem is most people, and this includes startup businesses, don’t understand how SEO works and how to take advantage of the opportunity. Here at 416BC, we want to help the small business owner compete with the larger companies. Being a family operated business ourselves, we’re a little biased.

                SEO can be overwhelming and sometimes confusing, so let’s begin with the basics. You have a small business website and you want to make sure the search engines can find you. Add new content to your website often so that search engines feel you are worth visiting again. Make sure your information is organized in a way that makes sense; this will make it easier for your customers to navigate as well as the robots of Google and other search engines. Include keywords that relate to your small business in your content as well as the links throughout your website. Have quality websites link to you and continuously monitor and adjust your progress to keep it running smoothly.

Advanced Search Engine Optimization tips to guarantee your small business is found online

Any business person, who wishes to expand his small business, will definitely a plan of putting up a website of his own. Well, there seems absolutely nothing wrong with it, but this seemingly reliable plan could be easily ineffective if one does not ensure that there is a good amount of traffic on her/his website. This article will delve into few of the ways in which we can best benefit from the internet, when it comes to expanding business.

SEO or Search Engine Optimization offers itself as means of a powerful internet marketing strategy. What one needs to do is to find out ways in which her/his website can show up among the top searches.

What are keywords?

Keywords are words or phrases you choose to emphasize when creating a web page or article. A keyword could be "dog leash" or more specifically "blue polka dotted dog leash". The more specific your keyword selection, the more likely you will be found on the Internet for that phrase.

For example, the keyword dog leash in google returns around 1.6 million websites, but blue polka dotted dog leash returns a measly 18,000. If you are a small business providing a niche product or service, use that to your advantage! It's easier to get placed higher in search engines for something which less people search for.

Basic Search Engine Optimization for Small Business Websites

You have a small business. Additionally you have a small business website promoting your products. You would like your product to be visible to millions of people globally. Imagine how powerful it would be, each individual product you offer on your site displaying in the top results when a shopper searches on major search engines like Google.com, MSN.com, Ask.com, Yahoo.com etc.