What are keywords?

Keywords are words or phrases you choose to emphasize when creating a web page or article. A keyword could be "dog leash" or more specifically "blue polka dotted dog leash". The more specific your keyword selection, the more likely you will be found on the Internet for that phrase.

For example, the keyword dog leash in google returns around 1.6 million websites, but blue polka dotted dog leash returns a measly 18,000. If you are a small business providing a niche product or service, use that to your advantage! It's easier to get placed higher in search engines for something which less people search for.

Defined by 416BC: Getting your logo/slogan out where your client finds is incessantly.

Branding is key component of your business design. You shouldn't need to travel further than your television set to discover this. On your television you encounter loads of ads put out by Pepsi, Coke, and Nike. These companies don't sit around and attempt to go over with you the reason their goods is better than their competitors during the 30 second commercial, their main objective is purely brand recognition. All they are attempting to achieve is get you grin and possibly laugh during their ad.