The ad module is a powerful advertising system for Small Business Websites. It supports the random display and tracking of graphical (banner) and text ads. Ads can easily be displayed in headers, footers, side bars, or embedded in site content. The ad module records comprehensive statistics about when and how often ads are viewed and clicked, including a optional module for generating graphical time-based reports.

                Companies, all shapes and sizes are jumping into the social media networks like Facebook, LinkedIn, and Twitter. Social Media marketing fits in perfectly with the Inbound Marketing techniques businesses, big and small, have been transitioning towards in the past year. When you think about it, it makes sense as Inbound Marketing delivers a lower cost per lead than the more traditional outbound marketing techniques. And with businesses finding that they are able to close real customers with social media outlets within that inbound marketing strategy more companies are expanding their social media marketing budget.

                As the public transitions more towards social media online, businesses are naturally following suit. Consumers today are overloaded with information, some that they are not asking for, and businesses have learned to shift their marketing strategies. It’s no longer about marketing to attract clients, but an inbound technique that hopes a consumer finds the business and they choose to work with them. The times are changing rapidly and more than ever businesses are finding social media marketing works. The question then is which social media outlet is best for my business. We will look at the two larger social media websites; Facebook and LinkedIn, and talk about the benefits of both in relation to a business marketing strategy.

                The first thing to understand is that all social media outlets have their own culture. LinkedIn began in the fall of 2002 and established itself as a way to connect businesses with other businesses, while Facebook began under another name, Facemash, in late 2003 as a way to socially interact. Both are rapidly evolving and transforming themselves to stay ahead and both have benefits from a business standpoint. If you and your company are more on the formal side, LinkedIn might be a good fit as they tend to be more on the structured end of the business culture. Facebook, on the other hand, having started as a social interaction website has begun to allow businesses through fan pages or business pages and has a more casual tone. If you go to work in a suit and tie LinkedIn could be a great fit, whereas if you head into work in shorts and flip flops Facebook might be more familiar.

                Did you know that business blogs have the possibility to close real customers? This is why businesses have decided to increase their blog marketing budgets for 2010. Blogs are everywhere. They offer updated information to readers who are interested in a specific topic and allow them to interact with a community of like-minded people. Now what if that community was based around your business? Having supporters of your services or products interacting with each other and the owner of the company can really be mutually beneficial. You’ll see what people really think about your services, products, employees, policies, and more. And your customers feel they can talk to someone about what they bought, ask questions, and voice concerns. It’s a continuous learning environment to improve your business and keep customers from going elsewhere.

                The more content your blog contains, the more successful it will become. The key is you’ll need to keep writing new content. If you stop, Google might stop showing you in the results of your customer’s searches. And this will not be a good thing. The problem is that most businesses, especially the smaller companies and startups, face the challenge of time management and cost effectiveness. If you are the only person working a pet washing shop, for example, how much time will you have to write quality articles for your business blog? Let’s forget the time constraints, what if you just worked 8 hours washing dogs and cats and just got home. It’s doubtful you’ll have the energy or the passion to write anything worthwhile for your business blog. And that’s the dilemma business owners face.

                Blogs take time. And with business blogs, especially in this economy, companies need to utilize their time as cost effectively as possible. So how much time should a business spend writing posts on their blog? That is the question. If you are a multi-million or multi-billion dollar company you can get away with blogging less frequently if you are the person in charge. For example, Marriott’s CEO, Bill Marriott, blogs a few times a month on average. This is the head of an extremely large company who creates the time to blog, so it’s understandable he doesn’t have the time to blog on a daily basis.

                Search Engine Optimization, or more commonly referred to as SEO, done the right way can lead to an increase in traffic to your website. It’s that simple. The problem is most people, and this includes startup businesses, don’t understand how SEO works and how to take advantage of the opportunity. Here at 416BC, we want to help the small business owner compete with the larger companies. Being a family operated business ourselves, we’re a little biased.

                SEO can be overwhelming and sometimes confusing, so let’s begin with the basics. You have a small business website and you want to make sure the search engines can find you. Add new content to your website often so that search engines feel you are worth visiting again. Make sure your information is organized in a way that makes sense; this will make it easier for your customers to navigate as well as the robots of Google and other search engines. Include keywords that relate to your small business in your content as well as the links throughout your website. Have quality websites link to you and continuously monitor and adjust your progress to keep it running smoothly.

                Blogs are everywhere and everyone has one. It doesn’t matter if you are a multi-billion dollar company or a house wife. These days you can have a very successful blog about anything and businesses are blindly jumping into the world of blogging, some before they are ready. It’s true. Business blogs are a great lead generation tool for companies and it’s no surprise businesses are expanding their marketing budget in this category to take advantage. The question is how to create a new business blog that will be successful.

                First, let’s discuss what a business blog is. There are many definitions out there, but we’ll keep it simple. A blog is a useful tool that allows you to easily create and publish new content. This can be information about a new product, changes to services, or advice on how to use your products in a new way. The beauty of a blog is that this isn’t a one-way street. Your clients and customers will have the opportunity to comment. This creates an interaction that you need to make into more of a conversation. Make it personal and use first names.  You are building a community around your business.

Blog and Earn Big: A Guide for Small Business Website’s Money Making Success

The advent of the internet has opened major money-making opportunities at an even playing field for businesses of all sizes. Among the fastest, most efficient means to earn would be keeping blogs. A blog is just an intelligent, interesting compilation of information that millions of people could read online, hence, it becomes a great marketing tool. Any big or small business website could earn really big from heavy traffic veering toward a relevant, informative and helpful blog.
Here are the leading five reasons why a business blog would increase your sales and profits:

1. Search engines are naturally fond of blogs, giving them favorable scores in rankings. Instead of merely having your website optimized in traditional means, you could instead get ten-fold results with having a business blog. Blogs are highly relevant and get regular updating, allowing you to use the most important keywords.

Will Your Small Business Website Pay For Itself?

With the evolution of online marketing, internet users can have relevant information about each and every business or product in just a few mouse clicks and keypad strokes. The new trend of marketing, from giant market leading companies, to small business organizations, is to have their own website to promote their products and business. And with the low cost of website creation more and more number of websites are creeping up day by day.  But most of them failed to achieve their online marketing objectives as they are not able to attract users. So, how is it possible to attract traffic to your small business website & make it pay for itself.