My definition: Having your brand out where your customer finds is unceasingly.

You should recognize by now that branding in business an essential component of any business program. You shouldn't to search farther than your front room to determine this. On your television set you encounter scores of ads with companies like Pepsi, Coke, and Nike. These companies don't stand there and endeavor to explain to you why their merchandise is better than their competitions during the 30 second commercial, their main goal is simply brand recognition. All they want to do is make you grin and maybe express joy during their advertisement.

Logos

Logos are one of those things where it really doesn't matter what the company designing your website thinks it should look like, it matters what you want it to look like. I mean really, what if they like pink and purple, but you want it to be an elegant black and white logo?

Getting a logo can get expensive, check out this list of million dollar logos! See that logo up there, the Starz logo? 25 MILLION DOLLARS! Obviously if some of the largest companies in the world think it's worth it to spend crazy amounts of cash on their logo, you shouldn't overlook yours. You don't have to spend that kind of money to get a decent logo. The reason it costs companies like that so much is they do a lot of field testing, focus groups and more to see what the public things of the new logo. This is all before they even decide on the final version.