Defined by me: Putting your brand out where your customer finds is endlessly.

Branding is an important piece of a business program. You shouldn't need to look further than your television set to discover this. On your television set you witness scores of ads with companies like Pepsi, Coke, and Nike. These companies don't sit there seeking to tell you why their product is better than their competitions during the short commercial, their primary objective is merely brand reinforcement. What they are trying to do is get you grin and perhaps express joy during their ad.

Logos

Logos are one of those things where it really doesn't matter what the company designing your website thinks it should look like, it matters what you want it to look like. I mean really, what if they like pink and purple, but you want it to be an elegant black and white logo?

Getting a logo can get expensive, check out this list of million dollar logos! See that logo up there, the Starz logo? 25 MILLION DOLLARS! Obviously if some of the largest companies in the world think it's worth it to spend crazy amounts of cash on their logo, you shouldn't overlook yours. You don't have to spend that kind of money to get a decent logo. The reason it costs companies like that so much is they do a lot of field testing, focus groups and more to see what the public things of the new logo. This is all before they even decide on the final version.