What are keywords?

Keywords are words or phrases you choose to emphasize when creating a web page or article. A keyword could be "dog leash" or more specifically "blue polka dotted dog leash". The more specific your keyword selection, the more likely you will be found on the Internet for that phrase.

For example, the keyword dog leash in google returns around 1.6 million websites, but blue polka dotted dog leash returns a measly 18,000. If you are a small business providing a niche product or service, use that to your advantage! It's easier to get placed higher in search engines for something which less people search for.