Defined by 416BC: Putting your brand in front of as many individuals as you can in a consistant fashion.

Branding is an important piece of a business program. You shouldn't need to look further than your living room to notice this. On your tv set you experience loads of commercials with companies like Pepsi, Coke, and Nike. These companies don't sit around and seek to go over with you the reason their product is better than their competitions during the short commercial, their main goal is purely brand reinforcement. What they want to do is get you smile and possibly laugh during their ad.

Logos

Logos are one of those things where it really doesn't matter what the company designing your website thinks it should look like, it matters what you want it to look like. I mean really, what if they like pink and purple, but you want it to be an elegant black and white logo?

Getting a logo can get expensive, check out this list of million dollar logos! See that logo up there, the Starz logo? 25 MILLION DOLLARS! Obviously if some of the largest companies in the world think it's worth it to spend crazy amounts of cash on their logo, you shouldn't overlook yours. You don't have to spend that kind of money to get a decent logo. The reason it costs companies like that so much is they do a lot of field testing, focus groups and more to see what the public things of the new logo. This is all before they even decide on the final version.