Defined by me: Putting your logo/slogan in front of your target customers as much as attainable.

You should recognize by now that branding in business a critical part of a business program. You shouldn't need to search further than your television set to discover this. On your television you experience heaps of ads from Pepsi, Coca Cola, and Nike. These businesses don't sit there and endeavor to go over with you why their product is better than their competitions during the 20 second commercial, their primary goal is merely brand reinforcement. All they are trying to do is get you smile and possibly express joy during their advertisement.