The ad module is a powerful advertising system for Small Business Websites. It supports the random display and tracking of graphical (banner) and text ads. Ads can easily be displayed in headers, footers, side bars, or embedded in site content. The ad module records comprehensive statistics about when and how often ads are viewed and clicked, including a optional module for generating graphical time-based reports.

                Companies, all shapes and sizes are jumping into the social media networks like Facebook, LinkedIn, and Twitter. Social Media marketing fits in perfectly with the Inbound Marketing techniques businesses, big and small, have been transitioning towards in the past year. When you think about it, it makes sense as Inbound Marketing delivers a lower cost per lead than the more traditional outbound marketing techniques. And with businesses finding that they are able to close real customers with social media outlets within that inbound marketing strategy more companies are expanding their social media marketing budget.

                As the public transitions more towards social media online, businesses are naturally following suit. Consumers today are overloaded with information, some that they are not asking for, and businesses have learned to shift their marketing strategies. It’s no longer about marketing to attract clients, but an inbound technique that hopes a consumer finds the business and they choose to work with them. The times are changing rapidly and more than ever businesses are finding social media marketing works. The question then is which social media outlet is best for my business. We will look at the two larger social media websites; Facebook and LinkedIn, and talk about the benefits of both in relation to a business marketing strategy.

                The first thing to understand is that all social media outlets have their own culture. LinkedIn began in the fall of 2002 and established itself as a way to connect businesses with other businesses, while Facebook began under another name, Facemash, in late 2003 as a way to socially interact. Both are rapidly evolving and transforming themselves to stay ahead and both have benefits from a business standpoint. If you and your company are more on the formal side, LinkedIn might be a good fit as they tend to be more on the structured end of the business culture. Facebook, on the other hand, having started as a social interaction website has begun to allow businesses through fan pages or business pages and has a more casual tone. If you go to work in a suit and tie LinkedIn could be a great fit, whereas if you head into work in shorts and flip flops Facebook might be more familiar.

What are keywords?

Keywords are words or phrases you choose to emphasize when creating a web page or article. A keyword could be "dog leash" or more specifically "blue polka dotted dog leash". The more specific your keyword selection, the more likely you will be found on the Internet for that phrase.

For example, the keyword dog leash in google returns around 1.6 million websites, but blue polka dotted dog leash returns a measly 18,000. If you are a small business providing a niche product or service, use that to your advantage! It's easier to get placed higher in search engines for something which less people search for.

Logos

Logos are one of those things where it really doesn't matter what the company designing your website thinks it should look like, it matters what you want it to look like. I mean really, what if they like pink and purple, but you want it to be an elegant black and white logo?

Getting a logo can get expensive, check out this list of million dollar logos! See that logo up there, the Starz logo? 25 MILLION DOLLARS! Obviously if some of the largest companies in the world think it's worth it to spend crazy amounts of cash on their logo, you shouldn't overlook yours. You don't have to spend that kind of money to get a decent logo. The reason it costs companies like that so much is they do a lot of field testing, focus groups and more to see what the public things of the new logo. This is all before they even decide on the final version.