Trust 416BC The Small Business Website Experts.

Defined by me: Having your brand in front of your target clients as much as manageable.

You should know by now that branding in business an essential part of any business plan. You shouldn't to travel further than your house to discover this. On your television you watch heaps of advertisments with companies like Pepsi, Coca Cola, and Nike. These companies don't sit around seeking to tell you the reason their goods is better than their competitors during the short commercial, their main goal is simply brand recognition. All they are attempting to achieve is make you grin and maybe express joy during their commercial.

In 2006 I saw a marketing seminar by Hobbs Herder, a real estate marketing juggernaut. They suggested marketing the feelings a brand gives you, not just the product. In Any Event they said something which has clung with me this whole time. Coca Cola was the number 1 soda pop entity at the time (Some years back), and they desired to find our how secure their brand was. Coke decided that Coca Cola brand was so secure and everyone drank it in Atlanta, their home base anyhow. Then they discontinued billboard marketing around town. Right away they lost a few points of market share, which is millions of dollars to Coca Cola. I lack any validation of this story, I just recollect it well. After Coca Cola realized a fast decline in numbers, they rapidly restarted billboard marketing and the numbers went back to normal.

That story merely exemplifies how powerful branding is. Of course you need a great logo and great marketing plan as well, but I believe uninterrupted exposure to your clients is crucial.

When picking your business logo, you should try for something simplified, clean, easy to reproduce in as few colors as possible, and appears great in all sizes of publishing. Most websites own an icon which gets saved to a web browsers computer when they visit the website. Also if you are browsing on a a page, your web browser shows what's known as a favicon to users. This favicon should be a image you want affiliated with your business. The problem it only is allowed to be 16x16 pixels. That is really little, so you want to be certain your logo can reduce cleanly.

Once you determine on your businesses colors, logos, mascots, or what ever it is you use to get customers to distinguish you, LEAVE IT ALONE. It's just the same as in search engine optimizing, if you own a web page that's recognized for the keywords "Drupal, Business, Website" then all your customers (Google, Bing, and Yahoo) recognise you by those keywords. If you go and change them to "Cheap Websites, Fast Web Sites" then they won't send you the same traffic they were before. Likewise, if you establish a brand in consumers head, they recognize you by that brand, and if you go and alter it too much, you might risk losing some loyal followers. 

Once More, Coca Cola has not changed their logo EVER, while Pepsi has revamped theirs multiple times costing probably upward of 100 million dollars. That's simply one example, I recognize there are occasions when converting a logo might be demanded, but if you can pick a simplified, elegant, clean logo, it can stand the test of time and you won't need to revamp it every 9 years.