When it comes to internet marketing it’s best to follow the same rules as traditional marketing. A strategic internet marketing plan should help you connect with your target audience. When you know who your target audience is then online marketing can be a very effective way to reach them.
Strategic Internet Marketing
Before you can start your online marketing campaign you’ll want to decide who your ideal customer or client is. Here are some helpful questions to ask yourself:
- Where do most of your customers live?
- Do they have any specific hobbies?
- How fast are their internet connections?
- What is their age group?
- Are your customers a specific gender or part of a specific ethnic group?
- Are they single or married?
- Have they completed a common level of education?
- And do they have children?
The better you know your ideal customers the simpler it is to develop a strategic internet marketing plan. The more targeted your campaign the more successful your efforts will be.
Targeting Your Customers: Strategic Internet Marketing
Once you know who your target audience is it is easier to gear you strategic internet marketing campaigns to capture their attention. Different types of people are attracted to certain colors, language, products and other influencing aspects.
[box type="download" border="full" icon="none"]Did You Know? Over 80% of purchases in the home are influenced by women in some way. And studies have shown that most female shoppers like to save time and money.[/box]
If you are attempting to focus on targeting women, then there are some key things to keep in mind. Your strategic internet marketing plan should focus on family, health, and education, and should give them a feeling of community or comfort.
Be Creative With Latest Technology
It’s best to be innovative and use the latest technology in your strategic internet marketing plan. This can be easily done when you integrate a complete online presence with a website, several social media outlets (Facebook, Twitter, Pinterest, LinkedIn, MySpace, etc), and email campaigns.
[box type="download" border="full" icon="none"]Quick Tip: Facebook is the best social network to promote your business. People are more likely to respond when a ‘friend’ recommends something.[/box]
A quality online marketing campaign is more important than the quantity. When you create buzz around your product or service it’s more likely to go viral and spread across the Web. This is key.
Strategic Internet Marketing Tip: You Need To Go Mobile
[quote]From 2009-2010, Mobile Marketing increased by 75% to almost $1.5 billion. This figure is expected to rise as Smart phones continue to expand and develop.[/quote]
Marketing is always changing. You need to have a dynamic strategy that takes advantage of the latest trends and tools to reach a growing mobile community. Mobile Advertising and Marketing is on the rise.