Professional business pages on Facebook are important to showcase your services and products. Sadly most companies create it and then forget it about it. They are vastly under-utilizing Facebook.
It currently (as of February 2012) has an Alexa ranking of 2, only behind Google.
There are many ways to better use your Facebook page to get new customers, retain existing customers and build relationships with your fans. The more interaction with your page the more word-of-mouth advertising for your business. Facebook lets your friends (on Facebook) share your content with their friends.
There are three main aspects for a business to succeed on Facebook. The first is to be on Facebook. You need to be a member with a custom fan page to enjoy the benefits of this social media marketing strategy. The second and third relate to interacting with your friends. These are fellow Facebook users who have “liked” your page. The more useful content you provide and interaction with your followers the better results you will have.
Some types of useful content that can be successful are offering special discounts or promotions. People love a deal and are more willing to share it with their friends further promoting your business.
78% Of Businesses Are Moving Towards Social Networking Advertising Because It’s More Cost Effective, And Produces Instant Tangible Results. (Facebook)
You need to provide interesting content that encourages interaction. This is key. Most people don’t think about a business unless they need the product or service that business provides. By offering interesting content you keep your customers engaged. This helps them remember you the next time they are looking for your product or service.
To be successful on Facebook you need:
- A custom branded Facebook Fan Page,
- To publish useful content,
- And you need to interact with your consumers.
Custom Facebook Business Fan Page
We create simple and informational Facebook fan pages for local businesses. These are really more like mini-websites within Facebook. And they have proven to be successful for interaction with customers.
It’s important to have a well-designed fan page.
Once you get your initial page up the remaining marketing tactics are free! Facebook will get the word out for you as your network builds and your friends promote your business for you.
We are ready to assist you in creating an effective Custom Facebook Fan Page for your business. Get started today!