As a local business it’s important you choose cost-effective marketing that works. This is why we recommend you get your business listed on Facebook with a custom page design. Facebook is extremely popular and being online this is marketing that is working for you 24/7.
Facebook Is Online Marketing 24/7
Comparing this to the Yellow Pages where a prospective customer needs to physically open a book and manually search for your company, you can see the advantages. Even more importantly think about what people see when searching for you… your competitors! That’s right.
Facebook Is Cheaper Than The Yellow Pages
A single advertisement in the Yellow Pages can cost thousands of dollars. And what do you get? Your advertisement is hidden among advertisements for every other competing business in your area. You are all fighting for the same customers. Another issue with Yellow Pages is that this is a medium hardly used by consumers anymore.
Does that make sense from a marketing standpoint?
Let’s recap the problems with Yellow Pages’ advertising model:
- Costly. Thousands of dollars for ads in the Yellow Pages.
- More competition. Your ad is placed amongst your competitors.
- Limiting number of potential customers. Today consumers turn to the internet to search for local businesses.