Facebook has announced that the timeline will take over all pages on March 31, 2012. If you have a customized page you might be a little fearful about what this means for your page. We’ll talk about all the changes giving you the advantages and disadvantages.
In general, Facebook is still a great marketing arena for local businesses. This is a social media giant and almost a billion people are using it everyday. It’s a great opportunity to reach customers on a personal level while promoting your business.
Advantages of Facebook Timeline for Businesses
The main advantage of a timeline page is that it makes it easier to connect with clients and customers on a more personal level. It’s much easier to manage your page (and you can ban spammers).
Another benefit of the new display is the ability to “pin” posts to the top of your timeline. If you share an update about your latest promotion, you can keep it at the top even when adding new content.
Disadvantages of Facebook Timeline for Businesses
The greatest disadvantage for businesses, especially those with a custom design showcasing a “like us” call to action, is that this will be gone. You can no longer set the default landing tab.
A close second to this problem is that you can no longer entice or suggest people “like” you. Don’t mention it anywhere!
With the removal of any call to action you will need to be more creative with your cover image. This is the large image (851 pixels by 315 pixels) predominant at the top of the page. If you are a local restaurant why not showcase your most popular menu item? Or maybe even the newest? You can change your cover picture as often as you want. Get creative or hire us to create it for you. If you do this yourself, make sure you are aware of Facebook’s restrictions.
Conclusion: Facebook Timeline for Businesses
It doesn’t matter what you personally think about the timeline format. Facebook is forcing it on everyone and you need to take action. This means getting your page ready now!
You don’t want to wait until March 31, 2012 or your page will be plain and empty for everyone to see. By jumping ahead to the new design you are ahead of the pack (Coca-Cola). There is no need to wait (unlike Pepsi). This is especially true when everything will be showcased on your wall. If you have spam you’ll want to remove it so it doesn’t reduce your branding (by the way we will do this for you when you have us do your page).
By taking action today and getting a custom Timeline Facebook page you will be able to convert it before you publish it for your fans to see.