It’s uncommon for someone to leave their home without a cell phone. However, did you know that the average person keeps their phone within 10 feet from them for 23 hours a day?
Now think about a typical emergency situation in a household. Perhaps the water pipes burst or the electricity dies. Most people will pull out their handy Smart Phone and search for someone to help. It’s usually closer than the computer and it’s an emergency situation.
When they get their phone out to find a company it’s unlikely they have someone in their speed dial, so they’ll do a quick search for a local electrician or plumber. The best website will most likely win their attention. They don’t have time to search small text on a traditional website or what if the website is Flash based? Apple mobile devices DON’T SHOW Flash! It’s a blank white screen. And Apple has about 60% of the mobile market share!
So if you are a local plumber or electrician you need to get a mobile friendly website. If you have a flash based website you need a mobile friendly website. Bottom line, you need a mobile friendly website.
By the way, Google places an emphasis on websites that have a mobile friendly version.