Mobile marketing is proving to be the next communication channel of choice for marketers. Whether you are a smaller local business or giant corporation, a mobile marketing business strategy needs to be in place for your business to succeed with the growing mobile audience.
Mobile Marketing Business Strategy Tip: Use Mobile Coupons
55% of Americans between 18 and 24 years old have used a mobile phone to aid in their shopping process in the last year.
If your business sells products or services to a local market you’ll want to help your customers by offering mobile coupons.
According to technology research firm Gartner, by 2012 half of the U.S. Population, approximately 160,000,000 people, will have used their mobile devices to download coupons and make online purchases. (CNN.com)
When you realize how the mobile audience continues to grow and evolve when it comes to business strategies, it’s understandable that mobile coupons have a 20x higher retention rate when compared to traditional print coupons. This is one of the many reasons why you need to include mobile coupons in your mobile marketing business strategy.
Mobile Marketing Business Strategy Advanced Tip: Get A Mobile App
To improve your marketing efforts look to get your business a custom mobile app for your promotions. In the future all mobile marketing plans will include a mobile app as the average Smart phone has over 65 apps downloaded. It just makes sense.
Learn more about mobile advertising and marketing.