We are now able to set up text message marketing campaigns for our local business clients. Mobile marketing is one of the best ways to build a business, especially if you are a local business. A local business is a business that has a majority of their customers being local to their location. If you have a shop in Orange County then you are a local business to Orange County.
Surprisingly, many companies have underutilized the power of mobile marketing. Even the larger corporations are just starting to realize this potential.
Here are some interesting facts about text message marketing:
- Over half of all local searches are performed on a mobile device.
- A text message is usually read in about 4 minutes (compared to an email which takes about 2 days).
- Mobile coupons have a 20x higher retention than print.
The majority of local consumers prefer mobile coupons! Google just did a study for this. Let’s think about that for just a second. Your customers won’t have to collect newspapers, find scissors and then cut out their coupons. Worse yet, how often do you hear “I forgot my coupon.” It’s just not practical for people to keep coupons with them.
However, if you think about how many people have their phone with them, then you’ll begin to understand how great text message marketing is. People don’t leave the house without their cell phones. And with mobile coupons they have your discount or special with them at all times. They could even forward it to a friend and help build your business with word-of-mouth (the best marketing there is).
So why do mobile coupons work better? They get sent directly to the customer where they typically will see it in a matter of minutes. This allows businesses to send time sensitive announcements for the best return on their promotion. Learn more about text message marketing and how we are making this affordable for local businesses to benefit.