Groupon is a fantastic way to promote a local business in front of a massive list. By offering a deal to these local consumers they are generating new prospects in a very short period of time. The problem is that Groupon advertising for businesses is not enough.
You need to have a plan to retain this new business to avoid spending that advertising money the following month and the next month. A follow up system is key and this starts when you capture the new lead’s information. Sadly, most local businesses underestimate the importance of this so we found a way to help.
People love a deal and Groupon allows your local business to offer that deal to a massive list of buyers. It’s not uncommon for businesses to get hundreds, if not thousands of new customers in a very short period of time. But again Groupon is not enough. Businesses need to utilize the power of mobile marketing with a Mobile App.
Mobile Apps Offer Local Businesses Tons Of Benefits
A Mobile App makes it easy to keep customers coming back with loyalty programs built in. We feature GPS Coupons from within your new mobile app. Make your customers “check in” at your location and offer a discount after a certain number of check-ins. This can save you money instead of printing punch cards for customer loyalty, like a coffee shop offering 1 free cup of coffee after 10 cups are purchased.
Instead you can offer a BETTER deal for your mobile app subscribers. For example, give away 1 free cup for every 8 cups of coffee bought. And customers can’t unlock this without physically being at your location, this is where the GPS function comes in.
Then you simply promote your app (and amazing offer) with banners, table tents, traditional print advertising, or just have the cashier mention it. You’ll soon recruit hundreds, and maybe thousands, of loyal customers who are subscribed to your app. This for all types of industries, and the mobile app benefits for businesses doesn’t stop there. Push notifications are built in promotional tools that you can use to send existing customers a great deal, without splitting your profits. And the discount doesn’t have to be as extreme when Groupon is involved (sometimes up to 90% off).
An example of a push notification you can send to your customers:
My Store: 15% OFF your entire purchase 5/6-5/9 for subscribers ONLY. Just show this message.
A push notification is essentially a text message to a customer or client’s cell phone. However, instead of being a text message (which many people don’t like to receive as it eats into their text message allowance) a push is sent within the app. The subscriber can then read or hide the message. Even if they hide it they can access it later within your mobile app’s Messages tab. Push notifications are opened 97% of the time and this is within 48 hours!
Other features our mobile apps provide:
One Touch Calling: Give your clients one touch calling from inside your app so they don’t have to remember your number.
GPS Directions: Help end the time and cost in giving callers directions with a mobile app that provides turn-by-turn GPS directions.
Tell-A-Friend: Our tell-a-friend feature allows your clients and customers to recommend you to a friend. They can share your business with the integration of Facebook, Twitter or Email, or simple send their friend a text message.
Read more about our full list of mobile app features.
Conclusion: Is Groupon Worth It?
Groupon does not make sense from a purely business standpoint. After offering a deal on your products or services, at least 50%, you are then required to split the money. In addition to losing money by offering this crazy offer you are attracting bargain hunters. These are customers looking for a deal. Even with a mobile app, which is the best way to retain customers and keep them coming back, do you think Groupon members will still look for more deals? Of course they would.
Do we recommend Groupon? Absolutely not. Unless you have a huge markup, the lower profit margin usually does not make sense for local businesses.
If you still plan on using Groupon, then you MUST get a mobile app. Diving large numbers of buyers is short lived and will not help your business grow unless you have a marketing plan in place. And a Mobile App is the best accessory to any Groupon advertising plan.
Read more about Mobile Apps and request a complimentary demo app so you can see it for yourself!