Trust 416BC The Small Business Website Experts.

October 2009

Logo

Logos25 Million Dollar Starz Logo

Logos are one of those things where it really doesn't matter what the company designing your website thinks it should look like, it matters what you want it to look like. I mean really, what if they like pink and purple, but you want it to be an elegant black and white logo?

Getting a logo can get expensive, check out this list of million dollar logos! See that logo up there, the Starz logo? 25 MILLION DOLLARS! Obviously if some of the largest companies in the world think it's worth it to spend crazy amounts of cash on their logo, you shouldn't overlook yours. You don't have to spend that kind of money to get a decent logo. The reason it costs companies like that so much is they do a lot of field testing, focus groups and more to see what the public things of the new logo. This is all before they even decide on the final version.

Branding

Coke Logo

My quick definition: Putting your brand out where your customer finds is continuously.

You should know by now that branding in business a key piece of a business design. You shouldn't to search further than your house to notice this. On your television you witness loads of advertisments with entitys like Pepsi, Coca Cola, and Nike. These entitys don't stand around trying to explain to you why their merchandise is better than their competitions during the short commercial, their primary objective is simply brand recognition. All they want to accomplish is make you smile and possibly express joy during their advertisement.

Support

Small Business Website Support Our support experts are standing by.

Small business website support is something many small business don't even think about. They go ahead, find a company named cheapwebsite.com, pay their $99 and get online. The problem is once they are online, who installs security updates for the website? Who restores the site when your cousin tries to add that stat counter to the bottom of the page and ends up taking out the entire Internet? Website support for your small business is critical and yet often overlooked.

Keywords

What are keywords? Keyword Results

Keywords are words or phrases you choose to emphasize when creating a web page or article. A keyword could be "dog leash" or more specifically "blue polka dotted dog leash". The more specific your keyword selection, the more likely you will be found on the Internet for that phrase.

For example, the keyword dog leash in google returns around 1.6 million websites, but blue polka dotted dog leash returns a measly 18,000. If you are a small business providing a niche product or service, use that to your advantage! It's easier to get placed higher in search engines for something which less people search for.